Why should someone choose YOU, when they need the services you offer? Everyone says they’re different, but when asked “How are you different?” they say the same things as their competitors. What can you say, that no one else can?
The answer is your “personal brand” which is your track record of success. When trying to recruit top talent stop pitching jobs, instead share your brand: “I’ve helped fifteen people with experience similar to yours advance their career in the past six month, would love to provide those same results for you. When can we talk about what you see as your next career move?”
When talking to hiring managers share your track record of successfully recruiting the exact type of talent they need. No one cares about what you do, what they DO care about is “How can you benefit ME?” Also share the retention rate of candidates you’ve placed in jobs.
Your LinkedIn Profile should be a mini-sales letter, not read like a resume. It should entice someone to want to reach out to you. If you don’t know the answer “Why You?” your candidates and hiring authorities won’t take time to figure it out. Make a commitment to create and share your personal brand, starting TODAY!